How is your personal brand coming along?
A lot of people say they want a personal brand…
But many business owners & emerging company executives don’t have one!
Real quick, let me intro myself to you again….
While working as a fashion stylist, I went on a quest to figure out why my successful & cool clients from diverse industries like real estate, finance, healthcare, politics — even the creative fields — didn’t have personal brands.
You see, my clients were amazing. Special, smart, cool — of service to others. What was holding them back from sharing their talents & gifts?
Here is what you said:
One, you don’t have time to create content.
Two, you don’t want to lose your personal privacy.
I agree.
But here is the truth.
It takes just one to two hours per week on social media to accelerate your career. So it’s not about your time, is it?
It’s about whether or not you VALUE something enough to spend your any of your precious, important 168 hours a week on it.
I GET IT.
The problem with status quo image consulting is that it says your fashion & stye is about feeling better.
They say clothes & looking great are therapy. Clothes are confidence.
“Dress for Success” they say….. “Let’s give you a make-over…” they say….
Ugh. INSULTING! I could not disagree more.
MY CLIENTS DIDN’T NEED THERAPY, CONFIDENCE, OR DRESS FOR SUCCESS DRIVEL. MY CLIENTS ARE DOCTORS, POLITICIANS, COMPANY EXECUTIVES, FOUNDERS…
THEY NEEDED COMPREHENSIVE IMAGE & FASHION MARKETING SKILLS THAT HAD SUBSTANCE & DEPTH.
Lemme break it down, y’all.
Here is how I define STYLE: “ONE OF A KIND FASHION and a BESPOKE PERSONAL BRAND is about styling your COOL IDEA. You have some kind of cool idea, cool project, interesting business offer, fascinating job opportunity…. let’s POP IT OUT. STYLE IT OUT” (Dictionary of Sara, 2020.)
They say you need confidence. I say you need VISUAL MARKETING — fashion, brand, style, image, social — so that people can see how cool YOUR AWESOME IDEA is and pay you money for it —- effortlessly.
That brings us to….
You just don’t have what I call the Canvas Method.
I created the only specialized curriculum of its kind.
Using a unique mix of ethnography with fashion styling, image-consulting and expert social media thought leadership …. out emerged an interdisciplinary and world-class experience….
Photo by Westersoe/iStock / Getty Images
First, I tested the 5-step Canvas Method on myself.
It worked.
I built a 6-figure business on Facebook in just 4 months. In my academic career — without a book or a tier 1 journal article — I was paid to speak globally, and received invitations to publish.
The Canvas Method worked so well on my own career, that I experimented on some smart, awesome clients.
Here is what Catherine, in local government, said after one week of applying the Canvas Method on her political campaign.
“I was on a call with 9 people and they all repeatedly told me how much I stood out. Two of them were journalists who don’t agree with my policies — they had no reason to say that!”
It worked so well on my laboratory test subjects… ahem I mean clients…. that I turned my 5-step CANVAS METHOD into the PREMIER AND MOST EXCLUSIVE coaching program of its kind.
Next Gen Transformation
Brand. Style. Social.
Launched in 2017. Revamped & launched in 2020 to respond to the needs of people in uncertain times….
Signature Style has helped hundreds of ambitious, successful professionals like you boost their income by 33% and command the room through bespoke personal brand and one of a kind style — in just 8 weeks.
Newer social… whew, better…
Signature Style alum and I like to call it the fast & sexy way to uplevel.
But don’t just take my word for it, hear what some Signature Style graduates have to say.
And guys — we are NOW also accepting men. (Don’t worry, I won’t make your brand pink.)